Privacy Policy

Last Updated: 3rd May 2026

At Eastern Perfume, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website easternperfumeuk.com and make purchases from us.

1. Information We Collect

We collect information that you provide directly to us, including:

Personal Information: Name, email address, postal address, telephone number, and payment information when you create an account or place an order.

Order Information: Details about the products you purchase, shipping preferences, and order history.

Communication Data: Information you provide when you contact our customer service team or subscribe to our newsletter.

Technical Information: IP address, browser type, device information, and browsing behaviour collected automatically through cookies and similar technologies.

2. How We Use Your Information

We use the information we collect to:

Process and fulfil your orders, including payment processing and delivery.

Communicate with you about your orders, account, and customer service enquiries.

Send you marketing communications about our products, special offers, and promotions (with your consent).

Improve our website, products, and services based on your feedback and browsing patterns.

Prevent fraud and enhance the security of our website.

Comply with legal obligations and enforce our terms and conditions.

3. Legal Basis for Processing (UK GDPR)

We process your personal data under the following legal bases:

Contract Performance: To fulfil orders and provide services you've requested.

Legitimate Interests: To improve our services, prevent fraud, and send relevant marketing (where appropriate).

Consent: For marketing communications and non-essential cookies (which you can withdraw at any time).

Legal Obligation: To comply with tax, accounting, and other legal requirements.

4. Sharing Your Information

We do not sell your personal information to third parties. We may share your information with:

Service Providers: Trusted third-party companies that help us operate our business, including payment processors (PayPal, Stripe), shipping carriers (Royal Mail), and email service providers.

Legal Requirements: When required by law, court order, or to protect our rights and safety.

Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new owner.

5. International Transfers

Some of our service providers may be located outside the UK and European Economic Area (EEA). When we transfer your data internationally, we ensure appropriate safeguards are in place, such as standard contractual clauses approved by the UK Information Commissioner's Office (ICO).

6. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, typically:

Order and account information: 7 years (for tax and accounting purposes).

Marketing data: Until you unsubscribe or request deletion.

Website analytics: Up to 26 months.

7. Your Rights

Under UK data protection law, you have the right to:

Access: Request a copy of the personal information we hold about you.

Rectification: Correct any inaccurate or incomplete information.

Erasure: Request deletion of your personal information (subject to legal obligations).

Restriction: Limit how we process your data in certain circumstances.

Portability: Receive your data in a structured, commonly used format.

Objection: Object to processing based on legitimate interests or for direct marketing.

Withdraw Consent: Unsubscribe from marketing emails at any time.

To exercise any of these rights, please contact us at info@easternperfumeuk.com.

8. Cookies

We use cookies and similar tracking technologies to enhance your browsing experience, analyse website traffic, and personalise content. You can manage your cookie preferences through your browser settings. For more information, please see our Cookie Policy.

9. Security

We implement appropriate technical and organisational measures to protect your personal information from unauthorised access, loss, or misuse. However, no internet transmission is completely secure, and we cannot guarantee absolute security.

10. Third-Party Links

Our website may contain links to third-party websites (such as social media platforms). We are not responsible for the privacy practices of these external sites. Please review their privacy policies before providing any personal information.

11. Children's Privacy

Our website and services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

12. Marketing Communications

With your consent, we may send you promotional emails about new products, special offers, and exclusive discounts. You can opt out at any time by:

Clicking the "unsubscribe" link in any marketing email.

Contacting us at info@easternperfumeuk.com.

Updating your account preferences.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting the updated policy on our website with a new "Last Updated" date.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Eastern Perfume Email: info@easternperfumeuk.com Mobile: 07508 669512 Landline: 020 3478 6791

15. Complaints

If you are not satisfied with how we handle your personal information, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):

Website: ico.org.uk Telephone: 0303 123 1113